cup movement in glasgow
cardiff METROPOLITAN university
Cardiff Metropolitan University, partnering with Keep Wales Tidy, is leading the way in paper cup recycling with its ‘Cardiff Cup Project’. The project is part funded by PCRRG members and covers research, a public education campaign and the installation of coffee cup recycling bins in key locations across the campus.
Launched in January 2019, the project focuses on increasing recycling rates and boosting recycling on the go, reducing litter from single use cups in Cardiff., with all four on-campus cafés taking part in the trial.
A large, conspicuous cup-shaped bin was placed in the most popular café location and three deluxe style bins at the other locations. Eye-catching messaging aimed at the student demographic was distributed in the cafés and key locations on campus to encourage the behaviour of consumers to change, based on science nudge theories and psychology research.
What’s the impact?
Keep Wales Tidy has reported that the first results point to a huge increase in coffee cup recycling across campus, with more consumers using the dedicated recycling bins and a decrease in paper cups being deposited in general recycling bins.
“We are delighted that our trial has led to such positive results at Cardiff Metropolitan University. It is clear that staff and students want to do the right thing when it comes to caring for the environment. With ongoing support from the PCRRG for Phase 2, we can help ensure coffee cup recycling is made as easy as possible for everyone at the university.”
Hanna Jones, Keep Wales Tidy
As a result of the successful trial results, the project moved to Phase 2 in September 2019, with an increased number of bins placed around campus, in a bid to encourage a culture of coffee cup recycling not just in the café.
How to get involved: If you are a retailer, FM provider or in charge of a large site such as a city centre, university or transport hub, there are a number of organisations that can help you get started with coffee cup recycling. Suggestions can be found at www.cuprecyclingscheme.co.uk or contact the PCRRG who will happily signpost you: www.prcrrg.uk
Starbucks cup fund
In April 2019 Starbucks and environmental charity Hubbub launched The Cup Fund, the UK’s largest grant fund to bolster and scale paper cup recycling. The Cup Fund is designed to encourage innovation to identify the ‘next generation’ fibre cup through the NextGen Cup Challenge, which has the potential to turn the 250 billion fibre to-go cups used annually from waste into a valuable material in the recycling system. The 12 winners were announced in September 2019. Funded by the Starbucks 5p cup charge, The Cup Fund will boost recycling infrastructure in 70+ locations around the UK, with combined annual footfall of 220 million, enabling paper cup collection in areas where there may not have been any drop off points before.
What's the impact?
The Cup Fund is expected to increase recycling by 35 million paper cups per year, equating to 420 tonnes of waste diverted from landfill annually. All cups collected by the projects will be manufactured locally into new products.
All projects supported by The Cup Fund will be underway in 2020, as Starbucks and Hubbub continue their partnership to recycle an estimated 35 million cups over the course of 12 months.
Neil Whittall, Chairman of the PCRRG, said
“We are delighted to see this intervention get off the ground and I am grateful to the members of the PCRRG for investing in this inspiring project. It is vital that industry plays its part in supporting behaviour change activities to help us get cups collected for recycling. So, projects like the Cup Movement in Glasgow are important for us to be involved in. It is also great to be working in partnership with such a credible organisation as Keep Scotland Beautiful who are experts in managing environmental campaigns”
Assisting with the Cup Movement are cup collection specialists Simply Cups, who have developed a successful programme for cup collection in other parts of the country. Simply Cups will work in partnership with Keep Scotland Beautiful to ensure that the Cup Movement achieves the maximum reach and impact.
The Cup Movement has also attracted funding and support from Glasgow City Council and the Scottish Government.
In an exclusive award ceremony in Landmark Hotel in London, the annual awards event run by Letsrecycle.com saw some of the leading recyclers, businesses, councils, and community organisations come together to hear the much-anticipated results. This year’s nominated organisations fought for one of the 16 different category awards, but it was DS Smith who came out on top in the Paper Recycler category.
The award recognises the paper recycling company that demonstrates good practice, prioritises care of its customers, provides consistent services, and can provide evidence of high recycling rates. As reported at the event supporting their successes was the coffee cup recycling initiative announced earlier this year. Following successful trials carried out at their Kemsley paper mill near Sittingbourne in Kent, the largest recycled paper mill in the UK, DS Smith announced it could recycle up to 2.5 billion coffee cups annually – the estimated amount used in the UK every year.
For more details on the paper cup recycling program from DS Smith visit their website for more information.
Editorial contacts are Felicity Read on 01242 282000 felicity@Leapfrogpr.com or: Kirsten Doddy +447766 734314 on Kirsten.firstname.lastname@example.org.
A collaboration between organisations in the paper cup supply chain will help change the recycling of paper cups across the UK. The companies signed up to the agreement are; Benders Paper Cups, Bunzl Catering Supplies, Caffe Nero, Costa Coffee, Dart Products Europe, Greggs, Huhtamaki, International Paper, McDonald’s UK, Nestlé, Pret A Manger, Seda Group, Starbucks, and Stora Enso.