Starbucks cup fund
In April 2019 Starbucks and environmental charity Hubbub launched The Cup Fund, the UK’s largest grant fund to bolster and scale paper cup recycling. The Cup Fund is designed to encourage innovation to identify the ‘next generation’ fibre cup through the NextGen Cup Challenge, which has the potential to turn the 250 billion fibre to-go cups used annually from waste into a valuable material in the recycling system. The 12 winners were announced in September 2019. Funded by the Starbucks 5p cup charge, The Cup Fund will boost recycling infrastructure in 70+ locations around the UK, with combined annual footfall of 220 million, enabling paper cup collection in areas where there may not have been any drop off points before.
What's the impact?
The Cup Fund is expected to increase recycling by 35 million paper cups per year, equating to 420 tonnes of waste diverted from landfill annually. All cups collected by the projects will be manufactured locally into new products.
All projects supported by The Cup Fund will be underway in 2020, as Starbucks and Hubbub continue their partnership to recycle an estimated 35 million cups over the course of 12 months.