Stora Enso cup recycling at Nordic Ski Championships event

STORA ENSO CUP RECYCLING AT NORDIC SKI CHAMPIONSHIPS EVENT

Stora Enso is a leading provider of renewable solutions in packaging, biomaterials, wooden constructions and paper on global markets. Their customers include publishers, retailers, brand owners, print and board producers, printing houses, merchants, converters, joineries and construction companies.

Their aim is to replace fossil based materials by innovating and developing new products and services based on wood and other renewable materials. They believe that everything made with fossil fuels today can be made from a tree tomorrow and their focus is on fibre-based packaging, plantation-based pulp, innovation in biomaterials, and sustainable building solutions.
In terms of paper cup recycling, Stora Enso sponsored the 2017 Nordic Ski Championships in Lahti, Finland. In doing so, they collaborated with the event organisers and provided specific bins to collect the hundreds of thousands of paper cups and plates from the event. The cups from the event were made from sustainably sourced materials by packaging specialist Huhtamaki. After the event, the cups were collected, bailed and sent to a recycling plant where the paper fibres were separated from the plastic and remade into paper and cardboard boxes.

The press release for this event can be seen here and a video of the recycling process created by Stora Enso can be seen below.
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Editorial contacts are Felicity Read on 01242 282000 felicity@Leapfrogpr.com or: Kirsten Doddy +44 (0) 7766 734314 on Kirsten.doddy@anthesisgroup.com.